RICHMOND- The NCAA is moving to allow students to profit off their name, image and likeness beginning in 2021-22.
This means that athletes can “receive compensation for third-party endorsements” and other areas like social media, personal businesses and appearances.The new rules would go into effect in 2021 if the NCAA passes legislation next January.
Ohio State President Michael Drake said in an interview with Sports Illustrated that the NCAA has listened to the feedback before making this decision.
“Throughout our efforts to enhance support for college athletes, the NCAA has relied upon considerable feedback from and the engagement of our members, including numerous student-athletes, from all three divisions,” Drake said.
The NCAA was forced to act more recently due to pressure at the state levels and from the athletes themselves. On April 16, top ranked college prospect Jalen Green spurned in the NCAA for the G-league program.
The program will pay prospects who enter like Green, a $500,000-plus salary in addition to providing a one-year development program outside of the minor league’s traditional team structure.
Recently, Michigan commit Isaiah Todd and UCLA Commit Daishen Nix have followed suit. Last year, five-star prospect R.J. Hampton opted for Australia’s National Basketball League over college.
NBA commissioner Adam Silver told The Inquirer that the G-League program will not only provide a transition to the professional leagues, but to still provide the athletes with an education.
“There will be a strong educational component with these programs, as well, life skills component,” NBA commissioner Adam Silver said. “This is about preparing these players for the NBA.
Green said in an interview with The New York Post that his ultimate goal despite skipping the NCAA route is to get to the NBA and be paid for his talents, which he would not have been able to do had he gone to the NCAA under their original guidelines.
The ultimate goal is to get to the NBA,” the 6-foot-5 McDonald’s All-American, who would’ve signed with Memphis had he gone to college, said on Instagram Live.
“The main reason for this is I want to get better, developed a better game. I want to work on my craft, get stronger, so that way I can be ready for the NBA. This is the best route to prepare myself, so I can be ready when that time comes.”
If this truly is the new norm, it could spell the end of the NCAA as we all know it to be. The organization has come under fire multiple times in the past over issues of not paying their athletes.Video games such as NCAA14 Football and beyond have been removed from manufacturing.
This step has the potential for those games to return and the potential for the NCAA to lose its tyrannical approach over their athletes. The revenue in college basketball and college athletics may face a significant drop after the recent decisions made by these athletes.
How Green and other players’ G League experience treat them could shape the future of the way young players enter the NBA. For now, it sent a message to the NCAA, and it seems to have resonated profoundly.